Cadbury Bournville, the iconic dark chocolate brand under the Mondelez umbrella, is making waves in the confectionery world with a significant brand refresh and the launch of two exciting new chocolate bars. As part of its commitment to innovation and evolving consumer tastes, Cadbury Bournville has introduced Salted Caramel and Chopped Hazelnut variants—marking a fresh chapter for the beloved British chocolate.
This 2025 move is more than just a product launch—it’s a strategic evolution. Cadbury Bournville is aiming to reposition itself in the increasingly competitive dark chocolate category, with a campaign that emphasizes accessibility and everyday indulgence. The Cadbury Bournville new chocolate bars are designed to attract both loyal fans and a new generation of chocolate lovers seeking bold, flavourful experiences.
Modern Design Meets Heritage
In a nod to its storied history, the updated packaging integrates the classic Bournville “B” from the original 1908 branding, merging tradition with a clean, contemporary aesthetic. This thoughtful blend of past and present helps the Cadbury Bournville new chocolate bars stand out on shelves while maintaining the brand’s historical integrity.
According to Cadbury Bournville brand manager Valerie Doeringer, this is the brand’s first major campaign in over 50 years. “We’re positioning Bournville as an approachable, everyday dark chocolate,” said Doeringer. “These new flavours and the brand refresh are designed to bring more milk chocolate consumers into the dark chocolate segment.”
Salted Caramel & Chopped Hazelnut: Tapping Into Trending Flavours
The Cadbury Bournville new chocolate bars include Salted Caramel, offering a smooth, rich contrast between bitter cocoa and sweet-salty notes, and Chopped Hazelnut, delivering a nutty crunch that elevates the dark chocolate experience. These flavour profiles tap into current consumer preferences for nostalgic, indulgent, and texturally dynamic treats.
The launch aligns with growing demand for adventurous yet familiar confectionery. According to industry insights, dark chocolate with flavour infusions has seen a steady rise in popularity, particularly among health-conscious and premium chocolate consumers.
Broadening the Market for Dark Chocolate
Cadbury’s strategy centers around expanding the dark chocolate category’s appeal beyond its traditional niche. By targeting dual-category shoppers—consumers who enjoy both milk and dark chocolate—the company is tapping into a highly valuable yet underrepresented market segment. Although these consumers represent just 25% of UK households, they contribute significantly to overall category sales.
The Cadbury Bournville new chocolate bars are already drawing attention across digital platforms, supported by a robust multi-channel marketing campaign that will run through October 2025. The campaign includes in-store activations, digital advertising, and social media engagement to highlight the reimagined brand and its delicious new offerings.
Innovation as a Competitive Edge
This launch also reflects a broader shift in new product development, where flavour experimentation and format innovation are critical to staying competitive. By modernizing its offerings while retaining its classic identity, Cadbury Bournville is proving that heritage brands can successfully adapt to contemporary tastes.
The Cadbury Bournville new chocolate bars are now rolling out across major UK retailers, and early feedback has been overwhelmingly positive, with many praising the brand’s bolder approach to dark chocolate.
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