Founded by Virender Dass, the Canada-headquartered startup is building its identity around tocotrienols & GG formulations, science first, and transparent practices.
- A Founder’s Mission Rooted in Personal Experience
Wellness Extract began with founder Virender Dass’s search for clean, reliable supplements during his mother’s battle with cancer. Frustrated by an industry filled with bold claims and hidden fillers, he set out to build a brand anchored in science, transparency, and consumer trust.
This personal journey influenced not just product formulation but also the brand’s philosophy of transparency, quality, and consumer education, ensuring every decision prioritized health outcome over marketing hype.
- Building in a Niche: Tocotrienols & GG
Instead of taking a broad-spectrum approach, Wellness Extract chose to focus on two major compounds:
- Tocotrienols: A rare form of Vitamin E, offering stronger antioxidant, anti-inflammatory, and cellular health effects than common tocopherols. Clinical studies suggest benefits in cardiovascular health, skin aging, and neuroprotection.
- Geranylgeraniol (GG): Based on preclinical studies, GG is known to support mitochondrial energy production, bone metabolism, and cellular function. It complements the antioxidant and cellular support properties of tocotrienols.
This targeted focus positioned the company in an underexplored but high-potential niche of preventive wellness.
- Science-First & Transparency-Led
Wellness Extract differentiates itself through verified practices:
- Manufacturing in GMP-certified, Health Canada-registered facilities
- Third-party lab testing for potency and purity
- Publicly sharing test reports where available, enhancing consumer trust in a sector prone to unverified claims
- Core 5 Pillars of Wellness Extract
Wellness Extract isn’t just another supplement company, it is setting up new standards in preventive health by combining scientific standards with transparency and education.
- Targeted Formulations: By focusing on tocotrienols and geranylgeraniol (GG), the brand addresses cellular health, antioxidant support, and overall vitality, filling a niche in science-backed wellness.
- Science-First Approach: Every product undergoes thorough research, clinical evaluation, and lab verification to ensure potency, purity, and measurable benefits.
- Transparent Practices: Wellness Extract publicly shares lab reports, sourcing information, and formulation details, building trust in an industry often improved by unverified claims.
- Consumer Education: Beyond selling supplements, the brand empowers users with knowledge, explaining how each ingredient supports long-term health, helping consumers make informed choices.
- Global Reach: By maintaining international quality standards and regulatory compliance, the brand is expanding its footprint, proving that credible preventive wellness solutions can have a worldwide impact.
Through this approach, Wellness Extract bridges science, trust, and education, showing that preventive wellness isn’t just about taking supplements but it is also about understanding and supporting the body intelligently, every day.
- Opportunities and Future Growth
The global dietary supplements market, estimated at USD 192.65 billion in 2024, is projected to reach USD 414.52 billion by 2033 (8.9% CAGR) (Grand View Research). Niche antioxidants like tocotrienols are among the fastest-growing segments, driven by demand for science-backed preventive solutions.
As consumer demand shifts toward scientifically validated preventive solutions, Wellness Extract is well-positioned to capture growth by offering niche, high-quality formulations that meet global standards. It aims to expand strategically while maintaining its science-first philosophy:
- Product Expansion: Introducing complementary formulations that build on tocotrienols and GG
- Global Compliance: Navigating regulatory standards, labeling, and logistics in multiple markets
- Consumer Education at Scale: Leveraging digital platforms to inform and engage wellness-conscious audiences
- Brand Equity: Establishing long-term credibility as a trusted global preventive wellness brand
By combining focused science, transparency, and education, Wellness Extract is shaping perceptions of preventive wellness worldwide and setting new standards for informed, health-conscious consumers.
