Natasha Kochhar, a leading architect and forward-thinker, has revolutionised the design community with Archinza—a user-friendly digital hub designed for design professionals. Natasha’s goal is simple yet powerful: to create a platform that effortlessly connects designers with their audience, curating a model of ‘visibility and accessibility’. Recognising the challenges faced by the architecture and design industry owing to insufficient communication channels, she engaged in brainstorming sessions and conceptualised the innovative idea that became ‘Archinza’.
As the Associate Partner and Principal Architect at LTDF, a boutique architecture and interior design firm situated in the historic quarters of New Delhi, India, Natasha emphasises the importance of design as a dialogue between the architect and the space under consideration. She says, “I strongly believe that the best design outcomes emerge from co-creation and collaboration. The Archinza design ecosystem aids professionals in establishing a distinctive and lasting presence, consistently highlighting their brand through portfolios, online visibility, and advanced visual search features.”
Natasha Kochhar envisions Archinza as a transformative platform, addressing long standing challenges in the design industry, including inadequate digital networking, high commission costs, intermediary hurdles, and uneven avenues for generating sales leads. With a career spanning over two decades, Natasha Kocchar showcases expertise in interior architecture, design, furniture design, and project strategy and audit for the AECD fraternity.
Having evolved from a student to a business owner and now a design leader, Natasha possesses a unique perspective that enables her to identify and address gaps and disorganisation in the existing networking landscape of her field. Archinza, under her vision, strives to create a successful model for product/service listing and facilitate an optimised “search and reach” dynamic for design professionals.
The contemporary design community grapples with challenges in effectively reaching its target audience, hindering networking and marketing efforts. Amid the dynamic shifts in the digital landscape, identifying apt platforms for promotional purposes has evolved into a more formidable task. Therefore, Natasha’s wealth of experience and insight guides design businesses in formulating strategic solutions tailored to make a significant impact in the constantly evolving digital environment. Fueled by a commitment to genuine user experience, she aims to cultivate a platform that showcases credible work, design sensibilities, innovation, and transparency through a user-friendly and interactive interface. “In my journey as an architect, Archinza has been a canvas of shared dreams, weaving together architects, building connections, and reshaping the story of our professional community”, she concludes.
