Branded Clicks Fan Out, Longer Queries Hold

Advanced Web Ranking released its Q3 Google organic clickthrough report, tracking CTR changes by ranking position across query types and industries.

The company compared July through September against April through June. The dataset is international, so the patterns reflect broad search behavior rather than a single region.

Here’s what stands out in this quarter’s report.

Branded Desktop Searches Shift Clicks Down-Page

The clearest movement this quarter shows up in branded queries on desktop.

For searches containing a brand or business name,…