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The independent online bookseller Bookshop.org took a swipe at Amazon to celebrate the start of Prime Day, Amazon’s annual sale (which, despite its name, is actually four days this year).
Like many other retailers, Bookshop.org holds a sale to coincide with Amazon’s big event — it’s a way to lure away consumers who may be tempted by Amazon’s deals, but could be convinced to spend a few extra dollars to support an independent business. These anti-Prime sales probably don’t make a huge dent in Amazon’s bottom line (sigh), but…
