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E Commerce

Blinkit Sets Up Store At Maha Kumbh Mela


SUMMARY

Zomato-owned Blinkit has set up a temporary store to deliver the essential needs of pilgrims and tourists attending the Maha Kumbh Mela at Prayagraj

The company has built a 100 sq feet store to deliver essential goods to certain key pockets of the Mela

This store will be delivering specially curated assortment like pooja needs, milk, curd, fruits and vegetables, chargers, power banks, towels, blankets, bedsheets and more

Zomato-owned quick commerce platform Blinkit has set up a temporary store to deliver the essential needs of pilgrims and tourists attending the Maha Kumbh Mela at Prayagraj.

The company has built a 100 sq feet store to deliver essential goods to certain key pockets of the Mela.

In a post on LinkedIn, Blinkit’s cofounder and CEO Albinder Dhindsa said, “This one is a 100 sq ft store which will be delivering in Arail Tent City, Dome City, ITDC Luxury Camp, Devrakh, and other key areas of the Maha Kumbh Mela.”

Dhindsa also added that this store will be delivering specially curated assortment like pooja needs, milk, curd, fruits and vegetables, chargers, power banks, towels, blankets, bedsheets and more.

This development comes as a consecutive measure of Blinkit to stay ahead of its competitors in the quick commerce sector.

Recently, the company extended product lines offered in its platform by including electronics offerings like laptops, monitors and printers, by partnering with hardware brands such as HP, Canon, Lenovo, Zebronics, and MSI.

It was then said that these offerings will be delivered by the company’s large order fleet in cities such as Delhi NCR, Pune, Mumbai, Bengaluru, Kolkata and Lucknow.

Prior to that, the company also expanded its quick commerce business to parts of Jammu with three new dark stores to serve nearby areas.





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