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Zomato-owned quick commerce platform Blinkit launched the Brand Stores platform on its app for D2C startups and FMCG brands. With Brand Stores, Blinkit hopes to help brands and D2C startups connect with their customers more effectively.
Blinkit brands can showcase their products on a customizable brand page. According to the quick commerce startup, the brand store will make it easier for customers to find what they are looking for. Brands can create custom pages or flows on the page to highlight various products or engage with customers. The quick commerce platform also stated that D2C and FMCG brands who choose to build their own brand stores will be able to create customer-relevant content on Blinkit.
