Blinkit CEO issues warning to brands over fake listing claims

Blinkit chief Albinder Dhindsa warned brands about rising fraudulent activities in product listings on the platform.

“We’ve recently seen cases where fraudsters claim they can get you listed quickly on Blinkit. Please note: there are no shortcuts and no official partners for listing products on Blinkit,” Dhindsa wrote on X (formerly Twitter).

Further, he added that listings can only be processed through official channels and that engagement with unauthorised resellers may result in products being removed from the platform.

“If you choose to work…