Black Friday Set a Record Even As In-Person Sales Slumped

U.S. shoppers spent a record number online this Black Friday, even as in-store sales were lackluster.

Americans spent a record $11.8 billion shopping online on Nov. 28, according to data from Adobe Analytics. The numbers were up 9.1% from 2024 and were slightly above the $11.7 billion the company had initially forecast in October.

The number is excluding the height of e-commerce deals, Cyber Monday, which Adobe is expecting will attract more than $14 billion in consumer spending. That…