2
The Bitter Collapse Of Bira 91
Once hailed as India’s craft beer darling, Bira 91 is now drowning in debt, disruption, and distrust. Besides staring at a fire sale, the brand is saddled with mounting losses, lax governance and an exodus of talent. So, how did all hell break loose at Bira 91?
The Costly Name Change: The first domino fell when Bira 91’s parent switched from a private to a public entity due to a regulatory necessity. This name change triggered licensing delays and hit…
