Bewakoof’s growth struggles continue in FY25, but losses narrow

Bewakoof, the direct to consumer (D2C) fashion and lifestyle brand, is still working to regain its pre-pandemic scale. The Aditya Birla-owned company, which had crossed Rs 200 crore in revenue in FY20, reported Rs 173 crore in FY25 while narrowing its losses through cost optimization.

Bewakoof’s operating revenue grew 7.5% to Rs 173 crore in the fiscal year ending March 2025 from Rs 161 crore in FY24, according to its financial statements filed with the Registrar of Companies (RoC).

Bewakoof is a lifestyle fashion brand that makes trendy products for…