In 2025, brand identity is bending, and not breaking, the rules of digital design.
Ditch drab blocks of flat logos and rigid, one-dimensional intros. The most adaptable startups and boldest digital-native brands today are turning the page, instead opting for arched text and AI-made videos to communicate bolder, rounder, more fluid brand stories.
Let’s take a stroll through this design evolution, where round logos rotate with panache, AI avatars summarize your task in seconds, and swoopy slogans sweep over images like a finishing move in Mortal Kombat—only much cooler.
From flat to fluid: Why curved is the new straight
For decades, the grid defined design—squares, rectangles, and hard edges. But as screens get smarter and attention spans shorter, those crisp edges give way to movement and feeling. Meet arched text: an understated yet effective means to give branding a life of its own. Consider it. You don’t merely read a curved slogan—you trace it. You sense it curls, flows, and wind around the product. It’s not mere decoration; it’s narrative. And add that to Pippit, a free AI video generator, and your branding isn’t just static, it’s living.
Animated arcs: Where you’ll see curved design in action
Circular motion logos
Bye-bye, static logos. Logos spin, rotate, and bend as if on a dance floor. Curvaceous typography in loops or spirals generates kinetic energy—perfect for TikTok, Instagram Reels, or any environment where movement = attention.
Example: The green-startup VerdeLoop features a circular rotating logo with the brand name wrapped in an arch over a leaf. It quietly loops in the corner of all their videos, engaging, clean, and emotive.
Arched slogans in video intros
Animated video intros usually begin with curved slogans that flow into position. It’s a micro-moment that establishes the tone, elegant, sleek, and memorable.
Example: LunaBakery, a D2C cake company, begins its videos with the slogan “Frosted With Love” curving around the cake in a full-circle animation—pure magic.
AI Avatars with arched captions
Some brands are pushing it one step further further—emploing AI avatars as spokespersons. The avatars describe products or company purposes while curved captions hover nearby like dynamic banners.
Example: Wearable tech startup NeoFit employs a speaking AI avatar in its explainer videos. The avatar is named Zoe, and as she describes, curved captions appear—fun, sci-fi, and completely on-brand.
DIY branding: Add curved text with Pippit in 3 easy steps
Hiring a motion designer is not necessary to begin curving your brand. Let us guide you on how to add curved text to your images using Pippit’s arched text generator, a user-friendly web-based tool that also integrates very well into video editing workflows. Here’s how:
Step 1: Upload your image
Create a free account for the Pippit arched text generator. After logging in, head to the left menu and click on the “image studio” tab, followed by the “image editor” link in the quick tools section. Press import” to load in the image or design you want to work with. If it is a logotype; product image; or header image, this is the white space for you to sprinkle some magic with curved text. Prepare all your art for arched glory-a logo, a thumbnail, or a product picture!
Step 2: Arched text generation
With your image loaded up, look at the left panel where you would click on “Text.” Options will appear: “Add a title,” “Add a subtitle,” or “Add body text“—click the one that best suits your design needs and start typing away. Click on the text box once positioned to your liking to activate the editing tools. Scroll further down the Basic menu to “Curve” and manipulate the slider to your desire to create the degree of bent text.
Step 3: Exporting the curvy text picture
When fully satisfied with the appearance of your curved text, it is time for polishing and exporting. Match the text color, size, and font style to your brand’s personality. Proceed to the upper right-hand corner and press “Download All.” Choose your preferred format-JPG or PNG is just perfect-and set the image size. Lastly, click “Download” to export the completed design to your computer, ready to drop into social posts, videos, or wherever your brand needs that extra visual touch.
Curves that connect: The psychology behind circular branding
Curved design is more than just looks, it’s connected to human psychology. Soft shapes feel warmer, more inviting, and more embracing. Consider the fact: circles have no start or finish. They represent unity, community, and continuum, values that speak deeply to today’s audiences. It works particularly strongly for mission-led brands, where the narrative isn’t about selling a thing, but about aligning with values.
When a consumer looks at your logo revolving with arched words or your tagline beautifully bending around a product in a video, it is not merely “cool design”, it unconsciously communicates wholeness, security, and trust. Brands in wellness, green, and technology are therefore adopting such design decisions. The curve is not merely a form, a statement. It informs clients, “We get you. We’re not boxed in. We’re evolving.”
Bringing it all together with a video generator
Starting the second phase, curve text visuals themselves shall become an input for some free AI video generator where everything will start to animate.
These tools allow for:
- Animate your arched text (spin, fade, bounce-it’s up to you)
- Add an AI-generated avatar as a narrator
- Sync with background music and voiceovers
So, what’s even more exciting? These tools were created precisely for those who are not professional designers. It’s 100% drag-and-drop with machine intelligence.
Future-proofing your brand identity
By 2025, branding isn’t just visual—it’s kinetic, conversational, and curved. Each curve of your text, each animation of your video, adds depth to your narrative. When your logo turns with intention, your slogans spin with swagger, and your AI avatar speaks to your customers directly, you’re not branding. You’re connecting with Pippit on this onward!
So, why stay flat when you can bend it like branding?
