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Video games are some of most lucrative apps in the world, thanks in part because of how they lure people into spending money on credits to play games and buy digital goods, to the tune of more than $50 billion annually worldwide. But a powerful consumer group in Europe believes games publishers are “purposefully tricking consumers,” especially children, into making purchases, and it is levelling up to fight against that and calling for a ban on in-game purchases as they exist today.
