B2B wholsale platform ApnaKlub raised $10 million in a follow-on Series A funding from TrueScale Capital, ICMG Partners, Flourish Ventures, Sequoia India’s Surge, Blume Ventures and Whiteboard Capital.
ApnaKlub enables retailers and kirana store owners to purchase goods at wholesale prices even if they are unable to meet distributors’ minimum order quantity. The new funding will be used to build a digital platform for kirana store owners and wholesalers in Tier 2 and 3 cities to help them procure goods and services. According to an Inc42 report, India’s ecommerce market is expected to exceed $400 billion by 2030. A Statista report, on the other hand, estimates the B2B ecommerce market to be worth $5.6 billion in 2021. By 2025, the industry is expected to be worth $60 billion.
