This marks Eccentric’s first institutional funding round since its inception.
Founded in 2012 by Gaurav Rane and Varun Shah, Eccentric enables users to explore vehicles through interactive 3D visualisations, both online and at dealership centres. The platform allows for customisation of configurations and streamlines the vehicle-buying process, addressing the growing demand for digital transformation in the automotive sector.
“The existing 3D techniques in the world are not nuanced enough for enterprises because a lot of those are used for gaming. But when it comes to areas where resources are limited, like browsers, or Android tablets, 3D is not the best-suited match. So, these are the areas where we essentially plug in 3D to make sure that people get a seamless experience,” said Shah, who is also the CEO of Eccentric.
Eccentric’s One3D platform claims to have facilitated over 200 million user experiences globally and is deployed across 3,500 dealer stores. The company works with automotive original equipment manufacturers (OEMs) including Maruti Suzuki, Tata Motors, Toyota, and Hyundai.
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As part of its expansion strategy, Eccentric is targeting geographies like North America and Europe. The company currently operates out of India and the US and has deployments in more than 10 countries.Further, Eccentric emphasised that traditional methods like 360-degree image rotations fail to deliver the depth and interactivity needed for car buyers to fully trust and understand products, which is critical for influencing purchase decisions.
“From the early days of static text communication to multimedia experiences and now to interactive 3D technology, there’s been a remarkable evolution in how technology is reshaping industries and enterprises. The $4.5 billion global market for 3D visualisation and rendering software is at an inflexion point. It is expected to grow to $24 billion in the next decade,” said Rahul Chandra, managing director, Arkam Ventures.
Eccentric claims its platform has increased customer intent to purchase by two to three times and reduced purchase timelines by 40%.
“A car purchase for an individual is a highly sentimental experience and hence elevating that through an unprecedented level of immersive tech for the customer to visualise and personalise their vehicle is the need of the hour,” said Shailesh Ghorpade, founding managing partner, Exfinity Venture Partners.
