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ConsumerTech

Aura Toddlers Present Uniquely Curated Kidspreneurship Activity at Tiny Tycoons, Ahmedabad

Aura Toddlers proudly announces the successful execution of a uniquely curated entrepreneurial activity, Tiny Tycoons, as part of their innovative Future Young Leaders program. This program is designed to instil entrepreneurial skills and a business mindset in toddlers, engaging young children in hands-on educational activities that cover the entire spectrum of building and running a business.

The Future Young Leaders program began with team-building exercises, where children learned the importance of teamwork by being grouped into small teams. Here, they collaborated and communicated, understanding the value of working together towards a common goal. The next step was product selection, where each team brainstormed ideas and selected a product they wanted to create and sell. This process included market research, understanding customer needs, and making decisions based on feasibility and interest.

Creativity was encouraged as the children came up with a name for their company and designed its logo, helping them understand the significance of branding and how it impacts business identity. The program also covered the basics of production, where children learned how products are made through hands-on activities to create their chosen product, gaining insight into the manufacturing process. Kids were taught about various aspects of business operations, including basic financial concepts, inventory management, and the importance of quality control.

“Aura Toddlers is committed to shaping the business minds of tomorrow, starting with the innovative and engaging Kids preneurship activity by educating the kids the in-depth process of business .” – Pooja Shah Founder of Aura Toddlers

Over the span of a month, the toddlers were deeply immersed in the entrepreneurial process. The program was designed to be interactive and engaging, ensuring that the children not only learned but also enjoyed the process. Educators guided them through each step, providing support and encouragement. The program culminated in a live exhibition called Tiny Tycoons, providing children with a platform to sell their products and interact with real customers. During this exhibition, the kids set up their stalls and give a company name for their tiny business – Rose & Daisy, showcasing their products that they have made – LIGHT JARS  & another company Young painters made ABSTRACT ART over the past 3 weeks. They engaged with customers, explained their products, convinced them to make purchases, and handled transactions, giving them a taste of financial dealings and customer service. This allowed them to experience the satisfaction and challenges of running a business in a real-world setting.

The outcomes and benefits of the program were numerous. It fostered skill development in creativity and innovation through product selection and branding, problem-solving by overcoming challenges in production and sales, communication through interacting with team members and customers, and financial literacy with a basic understanding of money handling and transactions. Presenting their products and engaging with customers boosted the children’s confidence, while the program laid a foundation for future entrepreneurial pursuits by instilling a proactive and innovative mindset. Children gained a practical understanding of what it takes to run a business, providing them with a unique and valuable learning experience at an early age.

The Future Young Leaders program by Aura Toddlers is a pioneering initiative in kidspreneurship, providing young children with an unparalleled opportunity to learn, grow, and shine as budding entrepreneurs.

For more information Contact :

Vaidehi Shah 97129 70063 and Pooja Shah 96389 85247

https://www.instagram.com/auratoddlers




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by Vivek Kumar

Nike teams up with India’s largest women-only sports and wellness community to help more women move with confidence and joy.  Sisters in Sweat (SIS), India’s largest community dedicated to women’s sport and wellness, announced a multi-year partnership with Nike, marking a significant moment in the movement to make sport more inclusive, accessible, and empowering for women across India. Founded in 2017 by Swetha Subbiah, a fitness coach and Nike-certified trainer, and Tanvie Hans, the first Indian-origin woman to play for English football clubs Tottenham Hotspur and Fulham Ladies, Sisters in Sweat was created to give women a safe, supportive space to connect through sport. Today, the community spans over 10,000 members across Bengaluru, Mumbai, Delhi-NCR, and Hyderabad, creating opportunities for women to engage in physical activity within a safe, inclusive, and supportive environment. This announcement follows the success of Nike’s After Dark Tour, a global race series and the largest Women’s 10k race in India—underscoring the brand’s continued commitment in championing women-led initiatives. “Sisters in Sweat is a shining example of the power of women coming together through sport,” said Tarundeep Singh, General Manager, Nike India. “At Nike, we’re committed to fuelling continued movement, joy and community for women across India, and we are proud to partner with Sisters in Sweat to help make that vision real, and move the world forward through the power of sport.” This partnership with Nike will support initiatives by Sisters in Sweat across multiple cities with Nike footwear and apparel, as well as sport expertise, enabling more women to play, connect, and thrive through sport starting with the multi-city football tournament.  “This partnership feels like a full-circle moment,” said Swetha Subbiah, SIS co-founder and long-time Nike ambassador. “I’ve been a Nike trainer for over a decade, and to now build something this meaningful with them—something that reaches thousands of women across India—is incredibly special. We’re building a powerful, active community of women who are taking ownership of their space in sport.” About Sisters in Sweat Sisters in Sweat is a community exclusively for women, by women, stitched together by sports and wellness. Co-founders Swetha Subbiah (personal trainer and Nike-certified fitness coach) and Tanvie Hans (former captain of the Karnataka State Football Team) have built SIS into a safe and inclusive space for women to move, play, and connect. Currently SIS is physically present in Bengaluru, Delhi & NCR, Mumbai and Hyderabad across 30+ sports and movement-based activities. About NIKE, Inc.NIKE, Inc., headquartered near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel and accessories.

by Team SNFYI

Clocks ₹800 Cr in FY25, Sets Sights on ₹1,000 Cr in FY26 Boult, India’s fastest-growing wearables brand will embark on its next phase of expansion that includes a new brand name GOBOULT and a new logo, a more focused business strategy, and significant investments in technology, design, and retail growth. The drive comes after a strong FY25, when the brand ended the year with ₹800 crore, almost doubling its revenue in two years. GOBOULT is targeting ₹1,000 crore in FY26. The digital-first consumers of today live fast, think forward, and act without waiting for permission. They demand brands that move at their speed, and GOBOULT delivers on that momentum.  The word “Go” signals a mindset shift, with speed, ambition, and transformation woven into the brand’s DNA. And this transformation is extended across the entire business strategy, from product design and retail expansion to global positioning and consumer experience. The new brand logo features two symbolic elements: a screwhead and an arrow. The screw embodies inner strength, innovation, and precision, while the arrow signifies the addition of the word “Go” in the brand, implying movement of the brand into building futuristic tech, and transformation. Together, they embody who GOBOULT is and where the brand is headed. Varun Gupta, the Co-founder of GOBOULT, shared, “Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it’s not just a new name; it’s a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation. The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that’s as bold as the youth we serve.” GOBOULT is advancing into the ₹2,000+ average selling price (ASP) segment, where it will provide a product portfolio that prioritises design and places a greater emphasis on wearables, fashion-aligned audio devices, and tech-driven personal gear. The brand is bolstering its premiumization strategy by prioritising product innovation, Gen Z design sensibilities, and an omnichannel presence. GOBOULT will increase its retail presence from 3,000 to over 30,000 stores in general trade, modern retail, and experience-first formats over the course of the next 18 months. It is expected that this will lead to a significant shift in the company’s revenue balance, as offline sales become a critical aspect of the business The company is allocating a sum of 25 crores to R&D and design innovation, with a particular focus on the development of an AI-first company, building more intelligent hardware, the deeper integration of software, and the creation of intuitive user experiences. Furthermore, it plans to build up its engineering and design teams to facilitate this expansion. GOBOULT is presently …

by Team SNFYI

India’s Vodka Shines with Three Silver Medals and One Bronze. In a landmark moment for Indian alco-bev, ZigZag Vodka has emerged as the Indian vodka brand to win multiple honours at the prestigious Asia World Spirits Competition 2025, hosted by The Tasting Alliance. Just months into its launch, ZigZag has swept the global stage with four international medals, one for each of its debut vodka variants. The brand took home three Silver medals for its Original, Green Apple, and Orange vodkas, as well as a Bronze for its Lime vodka, achieving a clean sweep for the entire range. All four are proudly made in Chhattisgarh, India. “This is a proud moment for Indian spirits. ZigZag is officially the Indian vodka brand to win international honours across its entire range, and that too, within our very first year. It’s an honour to be recognised on a global stage, and it strengthens our belief in what we’re building – a bold, design-led spirit from India that’s ready to be celebrated worldwide.” said Ishwaraj Singh Bhatia, Co-Founder of Simba Beer & ZigZag. The Asia World Spirits Competition is judged by some of the industry’s top experts, and ZigZag’s success underscores the growing global appetite for bold, innovative spirits rooted in Indian craftsmanship. With this international recognition, ZigZag continues to push boundaries for what Indian alcohol can mean – flavour-forward, design-led, and ready to go global. About ZigZag Vodka ZigZag is your passport to the unconventional. Crafted for those who live life in all its vibrant flavours, it blends premium quality with a bold, trendsetting edge. From the Original to the exciting Lime, Orange, and Green Apple, each sip of ZigZag is an invitation to step off the beaten path and embrace life’s unpredictable journey. After all, the most exciting journeys in life are never straight—at ZigZag, we believe in “Never Walk Straight.”