Asus announces product price hikes starting January 5, and AI is to blame — RAM and storage cost pressure cited as main trigger for pricing increases

According to a new statement from Asus, the company will start raising prices on several products starting January 5, citing cost pressures on DRAM and storage, driven by AI demand. Although the company has yet to mention by how much it will increase its prices, it’s following the footsteps of Dell, which has previously announced hikes of up to 30%. Framework has also raised the prices of its memory modules twice in recent months, with the company announcing that it will stop selling standalone RAM…