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When shoppers browse for something, they probably can’t imagine owning a piece of the company itself via their purchase. But that’s essentially what Barcelona-based Beself Brands made possible through its first-of-a-kind security offering BeToken, which went live recently under the wardship of its ERIR (Entity Responsible for the Registration and Records) URSUS-3 Capital.
The token’s economic structure seems to be refreshingly straightforward, with Beself carving up 100% of their equity into tokens (17.84 million), with plans to sell roughly…
