Contemporary home décor and lifestyle brand The Artment has raised ₹10 Crore in Pre-Series A round led by Inflection Point Ventures. IPV made its investment in this round through IPV International as well, utilizing the GIFT City route. The round also saw participation from Siyaram Family Office, ESV, Capitar Ventures and others. The funds raised will be deployed over Category Expansion, Investment in ‘Art Lab’ – a tech-platform to crunch data, launch products and towards Channel Expansion.
The Artment is EBITDA positive and is aiming to reach 100 Cr ARR in the next six months. It has built a strong presence, emerging as a leader in several subcategories of the Home & Living market. Further, there is a repeat customer rate of 20%, showing trust and steady demand from the existing users. Closing in on a decade of experience in building and scaling e-commerce businesses, they’re backed by a deep supply chain network present in most key art and manufacturing clusters across India such as Moradabad, Khurja, Firozabad, and Jodhpur. The product development is driven by ‘Art Lab’ that balances art, functionality, and contemporary living using data-driven consumer insight and trend analysis.
Vinay Bansal, Founder & CEO, Inflection Point Ventures says, “The home and Living sector in India was often overlooked by consumers in the past, however due to the increasing interest in the home and lifestyle decor segment, this sector is now seeing a huge demand amongst the Indian consumers. We have seen a shift towards more premiumization and self-expression, where people are ready to pay for higher quality, artisanal and aesthetic products. The Artment is perfectly positioned in the market providing artistic, well-designed products and a premium experience to their customers at an affordable price point.”
The Artment was co-founded in 2019 by Aditya Agarwal and Aanchal Agarwal. Aditya Agarwal, the CEO, is a Business Economics graduate and has a broad experience in e-commerce, media buying, and product development. He leads the vision, strategy, and brand innovation behind The Artment. Aanchal Agarwal, the CFO, is a Chartered Accountant and CFA scholar with immense experience in finance, audit, and operations, laying emphasis on fiscal discipline and operational excellence throughout the organization. Together they bring a fine blend of skills, following a healthy and scalable business model, the company is currently operating at ₹5 Cr MRR.
Aditya Agarwal, founder & CEO, The Artment says, “At Artment, we invested early in building a strong data analytics infrastructure called Art Lab, which powers our ability to launch the right assortment efficiently and stay close to evolving consumer preferences. This round will help us go deeper into our Art Lab processes — enabling data-backed design launches and sharper consumer insights — while strengthening our brand’s mission of bringing art into people’s homes across multiple lifestyle categories.”
India’s Home & Living market, currently valued at USD 3.7 billion, is growing at a 15% CAGR, with 12% of sales occurring online. The Artment aims to capitalize on both the category’s robust growth and the accelerating shift from offline to online consumption by building a design-led, digitally native brand for modern Indian homes.
About the Artment:
The Artment, founded in 2019 by Aditya Agarwal and Aanchal Agarwal, is a contemporary home décor and lifestyle brand reimagining artistic living in India. Through its data-driven Art Lab, The Artment blends consumer insights with design intelligence to create art-inspired décor that is both functional and affordable, making global-quality design accessible to Indian homes.
About Inflection Point Ventures:
Inflection Point Ventures (IPV) is an angel investing platform with over 24,000+ CXOs, HNIs, and Professionals to invest in startups together. The firm supports new-age entrepreneurs by providing them with monetary & experiential capital and connecting them with a diverse group of investors. IPV has launched a $50 Mn CAT 2 VC fund, Physis Capital, to invest in Pre-Series A to Series B growth-stage start-ups. The fund has already deployed capital in six startups so far, with a few deals in advanced stages of pipeline.
