Ahrefs’ Tim Soulo recently posted that AI is making publishing evergreen content obsolete and no longer worth the investment because AI summaries leave fewer clicks for publishers. He posits that it may be more profitable to focus on trending topics, calling it Fast SEO. Is publishing evergreen content no longer a viable content strategy?
The Reason For Evergreen Content
Evergreen content can be a basic topic that generally doesn’t change much from year to year. For example, the answer to how to change a tire will…








