Apple TV Isn’t Interested in Ads or Buying Warner Bros. Discovery—Yet

Unlike most major streamers, Apple TV+ is still prioritizing original content and saying no to ads, at least for now.

Apple TV executives told the British magazine Screen International this month that the streaming service isn’t likely to launch an ad-supported subscription plan anytime soon.

“I don’t want to say no forever, but there are no plans. If we can stay aggressive with our pricing, it’s better for consumers not to get interrupted with ads,” Eddy Cue, senior vice…