Apple this week revealed its annual New Year Sale in Japan, offering Apple Gift Cards worth up to ¥38,000 alongside a free limited-edition AirTag for qualifying iPhone purchases.

apple japan nye airtag
The ‌AirTag‌ features a special engraving of a Daruma, a traditional Japanese talisman commonly associated with perseverance, good fortune, and the achievement of goals. The ‌AirTag‌ offer is limited to 65,000 units in total and will be distributed on a first-come, first-served basis.