Apple today shared a new “Great ideas start on Mac” ad, voiced by the late Dr. Jane Goodall, the well-known British ethologist and conservationist.

Here is what Goodall says in the ad:

Every story you love, every invention that moves you, every idea you wished was yours, all began as nothing. Just a flicker on a screen, asking a simple question: What do you see?

Apple’s video description on YouTube:

From groundbreaking discoveries to…