Apple is reportedly exploring acquiring AI startup Perplexity to accelerate its internal AI development. This potential move comes as Apple struggles to improve its AI capabilities, particularly with Siri, which has faced delays. Acquiring Perplexity could provide Apple with valuable talent and technology to enhance its AI models and features. While discussions are underway, the acquisition would represent a significant investment for Apple. The move highlights Apple’s commitment to strengthening its position in the rapidly evolving AI landscape, especially as competitors like Google and Microsoft continue to advance their AI offerings. The success of this potential acquisition hinges on Apple’s ability to integrate Perplexity’s expertise and resources effectively.
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