Apple is rumored to be developing its own AI-powered answer engine, potentially a ChatGPT competitor. Despite publicly downplaying chatbots, the company has reportedly assembled a dedicated team to work on this project.
This development suggests a possible shift in Apple’s AI strategy. While they’ve presented a hands-off approach to chatbots, the move indicates a proactive approach towards integrating advanced AI into their ecosystem.
One potential reason for this could be preparing for a future where their search partnership with Google might end. An in-house answer engine would reduce their reliance on Google Search and give Apple more control over information delivery on their devices. This project highlights Apple’s ongoing investment in AI and its exploration of different applications within its product lineup.
