Apple has retained its position as the world’s most valuable brand for the 13th consecutive year, topping Interbrand’s 2025 Best Global Brands ranking with an estimated brand value of $470.9 billion.

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The annual Interbrand report evaluates the world’s top 100 companies based on financial performance, brand strength in purchase decisions, and overall competitiveness. The report claims that combined brand value of all 100 entries rose 4.4% year over year to $3.6 trillion.

Apple first entered Interbrand’s…