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Amidst an antitrust battle with the US government, Apple is exploring ways to reduce its reliance on Google and potentially replace Google Search with its own search engine. The company has been experimenting with search in various services and has a large search team led by former Google executive John Giannandrea. Apple has also acquired AI and search technologies, indicating its efforts to improve search capabilities. While Apple’s senior vice president testified that Google’s search is the best, this move may be a way to protect Apple from potential legal issues and the risk of losing billions of dollars if Google’s partnership is jeopardized.
