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Apple has resumed advertising on X for the first time since pausing ads more than a year ago. The company was one of many to halt advertisements over concerns for brand safety following Elon Musk’s purchase of the social network. While X’s approach to content moderation has changed little since then, Big Tech’s relationship with Musk has shifted since President Donald Trump took office.
Apple was among several major advertisers, including Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to pull out of the platform in November 2023 over concerns regarding controversial remarks about antisemitic conspiracy theories and white pride made by X owner Elon Musk.
