Apple announces more ads are coming to App Store search results

Apple is expanding the number of ads that appear in App Store search results. In an update on its Apple Ads website today, the company detailed that it will introduce more ads “to increase opportunity in search results” starting next year.

New App Store search ads placements

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook,” you might see an ad at the top of the results for TikTok. This is…