In the perpetual quest for new experiences, our inherent curiosity propels us to explore diverse facets of life and the stories behind these facets. Antiquity Natural Mineral Water’s pilot initiative called ‘Antiquity Discoveries’ builds on the ethos that there is more to the world than what meets the eyes. A journey of discovery, seen from Heron’s perspective, brings to life untold stories and allows us to access a world with new eyes.
Designed for the culturally curious souls, for those looking to discover the story behind the story, Antiquity Natural Mineral Water, in a first-ever initiative, has collaborated with The Plated Project, which brought together an ensemble of talented artists together, to bring to life untold stories of 4 cities in India. In a specially curated, exquisite collection, each artwork, guided by the Heron, evokes untold stories and symbols of culture, that makes each of the cities unique.
This bespoke collection – made of exquisite plates, water bottles and coasters – has been crafted by talented artists who have taken inspiration from the cities they live in, and their discovery of new perspectives and symbols that make each of these cities unique. Artist Aashti Miller takes the ever-changing spirit of Mumbai, the City of Dreams, along with its unique symbols, such as bustling lanes, to create her rendition of this collection. Similarly, Kolkata is brought alive through its poetic alleys and the diversity of the people that make the city. Goa is brought alive with its rich confluence of the Portuguese and Konkan history. And Jaipur, the Pink city, is discovered beyond its palaces and archways, by showcasing its regal tapestry. These artworks let you explore these places and live the untold stories through a heron’s perspective. Aashti Miller, Varshini Ramakrishnan, Surabhi Banerjee, and Lekha Shastry are the creative minds behind the artwork for Mumbai, Goa, Kolkata, and Jaipur respectively.
The Plated Project is a brand that collaborates with global artists to create art-led initiatives and limited-edition functional home decor products that spark conversations on pressing social issues.
This partnership features limited-edition merchandise featuring plates, coasters and water bottles, and 50% of the sale goes to a social impact project within the world of art and artists.
Speaking about the initiative, Varun Koorichh, Vice President and Portfolio Head, Marketing, Diageo India said, “‘Antiquity Discoveries’ has a unique character and designed for the new generation of ‘forever curious’ consumers, who are continuously on a quest for discovery beyond the ordinary. This initiative nudges consumers to look at India through new eyes, represented through a Heron, experience untold stories of the many cities and towns of India, and highlight the cultural symbols that might ordinarily escape our notice. We have teamed up with The Plated Project and its talented artists to seamlessly integrate their artistic prowess into our vision, as ‘Antiquity Discoveries’ inspires people to celebrate fresh, new perspectives and widen their worldview.”
