AMC Hopes Its New Slash Pass Lures Horror Fans Into Theaters

This weekend’s The Conjuring: Last Rites kicks off fall’s slate of horror movies, and AMC Theaters wants to use the occasion to get more butts in seats. Enter, the Slash Pass.

Beginning with Last Rites, theatergoers can use the Pass to see six participating horror movies, or do different combinations like seeing one of the specific movies with five of their friends. Horror movies tend to do pretty well financially, something AMC’s senior marketing…