Amazon’s new AI shopping tool tells you why you should buy a recommended product

Amazon has been stuffing AI features into its shopping experience for the past few years now. Today, the company unveiled a new feature called “Help me decide,” which takes into account your searches, browsing and shopping history on Amazon to suggest products and describe why a particular product is right for you

For example, if you’re shopping for a camping tent, and have looked at sleeping bags for four people, stoves, and have bought camping boots, Help me decide would suggest an all-season, four-person warm tent. The tool will initially…