Amazon India said that over 38,000 sellers achieved their highest-ever single day sales during the Great Indian Festival that started on October 8. The platform onboarded over 15 Lakh new customers and recorded 110 Cr+ visits during the month-long event.
In a bid to help customers make the right purchase, the platform onboarded 300+ influencers to live stream for over 1000 hours. With over 18 hours of non-stop live streaming per day, Amazon witnessed engagement from viewers, surging viewership to an all-time high.
Amazon India’s consumer business manager Manish Tiwary highlighted that event recorded the highest numbers of Prime sign ups with highest seller participation. Also, 5000 new products were launched by the top brands on the platform in categories such as smartphones, premium electronics, high-quality TVs, engaging books, health & personal care essentials, fashion items, durable luggage, home decor, and fitness gear.
In the product category, the fashion and apparel purchase increased 3 times against 2022 with a significant chunk of customers buying sarees, men’s denims, casual wear, premium shoes and sports shoes.
In addition, the Amazon Fresh products also saw more than 50% Y-o-Y growth with a 3x jump in customers shopping for the first time.
Amazon India said that over 38,000 sellers achieved their highest-ever single day sales during the Great Indian Festival that started on October 8. The platform onboarded over 15 Lakh new customers and recorded 110 Cr+ visits during the month-long event.
In a bid to help customers make the right purchase, the platform onboarded 300+ influencers to live stream for over 1000 hours. With over 18 hours of non-stop live streaming per day, Amazon witnessed engagement from viewers, surging viewership to an all-time high.
Amazon India’s consumer business manager Manish Tiwary highlighted that event recorded the highest numbers of Prime sign ups with highest seller participation. Also, 5000 new products were launched by the top brands on the platform in categories such as smartphones, premium electronics, high-quality TVs, engaging books, health & personal care essentials, fashion items, durable luggage, home decor, and fitness gear.
In the product category, the fashion and apparel purchase increased 3 times against 2022 with a significant chunk of customers buying sarees, men’s denims, casual wear, premium shoes and sports shoes.
In addition, the Amazon Fresh products also saw more than 50% Y-o-Y growth with a 3x jump in customers shopping for the first time.
[Infographic] Key Numbers: A Snapshot From Amazon Great Indian Festival 2023
750+ sellers made sales worth crores
31,000+ sellers made sales worth lakhs
30% YoY increase in the number of participating SMBs
65% sellers from tier 2 & beyond cities
80% new customers came from tier 2 & beyond cities
19,000+ pin-codes pan India covered
140% YoY increase in flight purchases (by value) compared to last year
Last year, Amazon claimed 30,000 sellers and brand partners on the platforms clocked sales worth over $100K during the event. Back then, 79% of the new users came from Tier-2 and 3 towns.
The ecommerce major also claimed that this year, availing the discounts, customers saved more than INR 600 Cr and to the prime members, almost half of the orders were delivered in less than 48 hours.
On the other hand, Amazon’s major competitor Flipkart concluded its Big Billion Days with a new benchmark with 1.4 Bn customer visits. The company said that the transacting sellers saw a 2.5X increase in their business, compared to the pre-festive period.
According to an October 20, 2023 report by research firm RedSeer, first week of the 2023 Festive Season sale, which concluded on October 15, saw online platforms clocking a GMV of ~INR 47K Cr, growing at ~19% over week 1 of the 2022 festive season sale. Mobiles, Electronics & Large Appliances dominated the sales for the week.
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