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New data from the Audience Key content marketing platform indicates that Amazon’s visibility has suffered a significant drop. The decline follows two changes Amazon made to its presence in Google Shopping, although it is uncertain whether those changes are direct or indirect causes.
The first change was the discontinuation of its paid Shopping ads, and the second was the consolidation of its three merchant store names (Amazon, Amazon.com, and Amazon.com – Seller) into a single store identity, “Amazon.” These changes appear to have had a…
