Amaani raises $3 Mn from Peak XV’s Surge

Amaani, a new-age consumer company reimagining beauty and wellness from the Middle East, has raised $3 million in seed funding from Peak XV’s Surge, marking the fund’s first consumer and seed investment in the MENA region.

The proceeds will be used to scale Amaani’s debut Arab beauty brand AÏZA and build a portfolio of culturally rooted global beauty brands.

Founded by Shubham Poddar, a former Sequoia India investor, Amaani aims to create global consumer brands from Arabia. The company is tapping into the $12 billion GCC beauty and personal care…