Ajay Devgn announces AI company to revolutionise storytelling

Bollywood star Ajay Devgn on Friday announced the launch of Prismix, an AI-driven media company focused on generative storytelling technologies. Devgn said Artificial Intelligence (AI) can enhance storytelling.

“With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionise media by making high-quality, AI-driven content more accessible and scalable,” the actor-filmmaker said in a…