In a bold step towards empowering digital-savvy users, Bharti Airtel has announced a strategic partnership with AI-powered search engine Perplexity, offering a free one-year subscription to Perplexity Pro. This latest offering is part of Airtel’s drive to integrate cutting-edge technologies into everyday consumer services and redefine mobile experiences across India.
Unlike conventional chatbots like ChatGPT or Google’s Gemini, Perplexity Pro functions as an AI-driven search assistant, helping users gather accurate information from across the web using advanced language models such as GPT-4.1 and Claude 4.0 Sonnet.
What is Perplexity Pro?
Perplexity Pro is more than just an AI chatbot; it is a robust AI search tool. The Pro subscription, which usually costs ₹17,000 annually, allows users to perform up to 300 AI-powered searches per day, upload files for document summarization, and even generate images using tools like DALL·E. It also unlocks the Labs feature, which enables the creation of spreadsheets, dashboards, and web apps through code execution and visual tools.
The initiative positions Airtel as the first telecom provider in India to offer a bundled AI productivity tool—diverging from the traditional streaming-focused partnerships (e.g., Netflix or Prime Video).
How Airtel Users Can Claim Free Perplexity Pro
Eligible users can claim their free Perplexity Pro subscription through the Airtel Thanks app by following these simple steps:
- Open the Airtel Thanks app.
- Navigate to the ‘Rewards’ section.
- Tap on the banner that reads: “Get 12 months of Perplexity Pro worth ₹17,000 FREE.”
- Click the ‘Claim Now’ button.
- Sign in or sign up on the Perplexity platform—no payment or card details required.
Once activated, the Airtel Perplexity Pro app experience gives users seamless access to the platform’s vast features, directly elevating their AI productivity game.
Why This Move Matters
This groundbreaking collaboration between Airtel and Perplexity signifies the growing demand for AI-enhanced digital tools in the Indian market. With increased focus on AI by consumers and businesses alike, Airtel is providing its user base a rare opportunity to engage with top-tier tools for research, summarisation, coding, and content creation—without paying a dime.
For professionals, students, and creators, the Airtel Perplexity Pro app is an all-in-one digital assistant, ready to simplify complex tasks and boost daily efficiency.
Final Thoughts
By offering Airtel Perplexity Pro subscriptions for free, Airtel has clearly shown its intent to align with the global AI revolution. It’s not just about connectivity anymore; it’s about bringing intelligent tools into the hands of everyday users.
As AI becomes an essential utility, this offer places Airtel at the forefront of India’s AI-powered digital transformation. For anyone looking to explore the future of intelligent search and productivity, this is a golden opportunity not to be missed.
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