AI Shopping, GPT-5.1, And EU Pressure On Google

This week’s news in SEO brings changes and questions about control.

Google’s shopping AI moved from showing where to buy to completing purchases directly. Google added structured data for merchant shipping policies. OpenAI released GPT-5.1 with personality controls.

And the EU opened an investigation into Google’s site reputation abuse enforcement. Raising the question, should one gatekeeper control how independent media funds online journalism?

Here’s what you need to know for this week in SEO.

Google’s Shopping AI Completes Transactions…