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Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts toward AI-driven answers.
Organic clicks are going down as a result of Google AI Overviews and the rise of zero-click searches, where users get answers directly on Google’s search results page without clicking through to any websites.
SEO is not dead; it just evolved. To succeed in this new era, brands and marketers need to embrace structured, intent-driven content, enhancing trustworthiness, and aligning more closely…
