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Google states that AI Max for Search can run in low-volume accounts, confirming there’s no minimum conversion recommendation.
However, you must use a conversion-based Smart Bidding strategy for search-term matching to work.
The clarification was provided during Google’s Ads Decoded podcast, where product managers discussed recent launches.
What Google Said
In the “Ads Decoded” podcast episode, Ginny Marvin, Google’s Ads Product Liaison, addressed whether low-volume accounts can use AI Max.
Marvin stated:
“In earlier testing, we’ve seen…
