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Tech

AI-led ad frauds skim billions from brands one click at a time


Want to boost your Instagram reel views? You can now buy 1,000 views for a dollar. From China to Egypt, the booming black market of fake clicks or ‘click farms’ are gaming the system to artificially inflate website traffic metrics and mislead advertisers.

Similar ad fraud tactics like traffic exchange credits, proxy traffic services are burning advertising dollars. For instance, in a traffic exchange networks, users agree to view each other’s websites in order to increase page views or ad impressions, but they do not lead to any real engagement…



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by Siliconluxembourg

Would-be entrepreneurs have an extra helping hand from Luxembourg’s Chamber of Commerce, which has published a new practical guide. ‘Developing your business: actions to take and mistakes to avoid’, was written to respond to  the needs and answer the common questions of entrepreneurs.  “Testimonials, practical tools, expert insights and presentations from key players in our ecosystem have been brought together to create a comprehensive toolkit that you can consult at any stage of your journey,” the introduction… Source link

by WIRED

B&H Photo is one of our favorite places to shop for camera gear. If you’re ever in New York, head to the store to check out the giant overhead conveyor belt system that brings your purchase from the upper floors to the registers downstairs (yes, seriously, here’s a video). Fortunately B&H Photo’s website is here for the rest of us with some good deals on photo gear we love. Save on the Latest Gear at B&H Photo B&H Photo has plenty of great deals, including Nikon’s brand-new Z6III full-frame… Source link

by Gizmodo

Long before Edgar Wright’s The Running Man hits theaters this week, the director of Shaun of the Dead and Hot Fuzz had been thinking about making it. He read the original 1982 novel by Stephen King (under his pseudonym Richard Bachman) as a boy and excitedly went to theaters in 1987 to see the film version, starring Arnold Schwarzenegger. Wright enjoyed the adaptation but was a little let down by just how different it was from the novel. Years later, after he’d become a successful… Source link