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AI is intelligent, human creativity remains at core, says Meta’s Schultz


Tech giant Meta is looking to enhance human connections through artificial intelligence and immersive technologies as it gears up for more hardware launches.

Alex Schultz, Chief Marketing Officer and Vice President of Analytics at Meta, told CNBC-TV18 that AI will play a central role in the company’s future, while human creativity will continue to drive innovation.

“The way to think about it is AI isn’t creative, but it is incredibly intelligent,” Schultz said, noting that machine intelligence relies on human data and sophisticated algorithms…



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