AI Is Changing Local Search Faster Than You Think

For multi-location brands, local search has always been competitive. But 2025 has introduced a new player: AI. 

From AI Overviews to Maps Packs, how consumers discover your stores is evolving, and some brands are already pulling ahead.

Robert Cooney, VP of Client Strategy at DAC, and Kyle Harris, Director of Local Optimization, have spent months analyzing enterprise local search trends. Their findings reveal clear gaps between brands that merely appear and those that consistently win visibility across hundreds of locations.

The insights are…