I’m carefully watching the development of agentic SEO, as I believe over the next few years, as capabilities improve, agents will have a significant impact on the industry. I’m not suggesting this will be a seamless replacement of talent with a highly capable machine intelligence. There is going to be a lot of trial and error, but I do think we are going to see radical shifts in how the online space operates. Not unlike how automation transformed manufacturing.
Marie Haynes has long been a well-known expert in the industry who shared her…