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The U.S. holiday shopping season is expected to bring in $253.4 billion in online sales this year, up 5.3% year-over-year, according to a new report from Adobe’s e-commerce connected division, Adobe Analytics.
Adobe Analytics develops its predictions by analyzing over 1 trillion visits to U.S. retail sites, encompassing 100 million SKUs across 18 product categories. Its analytics software is used by a majority of the U.S.’s top 100 online retailers, giving it deep insights into online shopping and consumer behavior.
The company…
