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Adobe is betting big on India’s vast base of content creators and storytellers, with its AI tools seeing enthusiastic adoption across the country, CEO Shantanu Narayen told CNBC-TV18.
“We believe everybody has a story to tell,” said Narayen on the sidelines of World Audio Visual Entertainment Summit (WAVES) 2025 at the Jio World Convention Centre in Mumbai. “You have a billion creators here in India, and we want every one of them to use Adobe products.”
India is already showing strong engagement with Adobe’s AI-powered offerings. Narayen…
