Adobe Bolsters AI Marketing Tools With $1.9 Billion Semrush Buy

Adobe is buying Semrush for $1.9 billion in a move to supercharge its AI-driven marketing stack. Reuters reports: Semrush designs and develops AI software that helps companies with search engine optimization, social media and digital advertising. The acquisition, expected to close in the first half of next year, would allow Adobe to help marketers better understand how their brands are viewed by online consumers through searches on websites and generative AI bots such as…