Aadit Palicha Alleges ‘Smear Campaign’ By Rival’s Top Executive

Aadit Palicha has accused the CFO of a rival quick commerce firm of running a “smear campaign” against Zepto

Palicha has accused the said CFO of calling up the investors of Zepto and making false allegation “with no empirical evidence,” giving out false numbers and paying off bots to run a negative narrative against Zepto on social media

Responding to the false campaign being run against the quick commerce major, Palicha shared the growing gross order value (GOV) and EBITDA…