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Planning is not an exciting topic, I admit. Yet, I wrote a book recently on the topic of planning, introducing a framework for doing it for digital marketing.
Over the two decades of my career, I have found that the best and quickest positive outcomes nearly always came from a strong plan and a planned approach to SEO work.
With AI dominating the headlines, I know how hard it can be to commit to a structure, cadence, or specific approach for doing anything in digital marketing, including SEO. However, I continue to advocate for having an agile, yet…
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