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Mark Zuckerberg says there’s ‘no causal connection’ between social media and teen mental health


Meta CEO Mark Zuckerberg is pushing back on the idea that social media directly harms teen mental health. During an interview with The Verge’s Alex Heath, Zuckerberg said that “the majority of the high-quality research out there suggests that there’s no causal connection at a broad scale between these things.”

This echoes the statement Zuckerberg gave in front of Congress in January during a hearing about child safety, where he argued that existing research hasn’t shown a causal link between social media and poor teen mental health. As my colleague Adi Robertson pointed out at the time, it’s difficult to prove causal links, and research shows social media could cause both negative and positive impacts on an adolescent’s mental health.

“The academic research shows something that I think, to me, fits more with what I’ve seen of how the platforms operate,” Zuckerberg told The Verge. “But it’s counter to what a lot of people think, and I think that’s going to be a reckoning that we’ll have to have.” Zuckerberg argues that giving parents the tools they need to limit their child’s social media use is the right approach for the company:

You can play a role in trying to make something better even if the thing wasn’t caused by you in the first place… I think that we can play a role in giving people parental controls over the apps. I think that parental controls are also really important because parents have different ways that they want to raise their kids.

Zuckerberg once again reiterated that he believes app store owners like Google and Apple should handle age verification, not individual platforms. He adds that it’s “not very excusable” for them to avoid taking responsibility for the measure because “every time you go do a payment on your phone, there already is basically child age verification.”

Despite Zuckerberg’s skepticism about direct ties to social media and mental health, he told The Verge that the company will “follow the government’s direction and the laws” on child safety if they’re passed. “I would say that the ability to get push notifications and get distracted, from my perspective, seems like a much greater contributor to mental health issues than a lot of the specific apps.”



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by Vivek Kumar

BBH India, the creative agency for CaratLane, has conceptualised and created a heartwarming Pujo film that positions Durga Puja as the perfect moment to pop the question. At the heart of the film is CaratLane’s elegant proposal ring, brought alive by BBH India as the ultimate symbol of commitment – timed to perfection with the emotional crescendo of Pujo. Titled ‘Maayer Aashirbaad’, the film is directed by award-winning filmmaker Bauddhayan Mukherji of Little Lamb Films, with music composed by legendary Debojyoti Mishra. It is a sensory delight that blends timeless Rabindra Sangeet with folk melodies, creating a soundscape that is both nostalgic and fresh. Mekhla Dasgupta and Chirantan Banerjee’s voices breathe life into Mishra’s score. The music becomes the emotional engine of a slowly unfolding love story between two protagonists, played by actors Ayoshi Talukdar and Subhrojit Saha, whose chemistry lights up the screen with playful intensity. Spanning the key days of Pujo from Shoshthi to Doshomi, the film captures iconic moments like Anjali, Dhunuchi Naach, and Bhog, each scene steeped in the colour, rhythm, and emotion of Bengal’s most cherished celebration.  The storytelling unfolds entirely through music. The girl drops playful hints of her desire for commitment while the boy responds with lighthearted mischief. The lyrics themselves become a conversation, questions and answers set to melody. The narrative builds gently, as days of festivity and moments of romance gather weight, until it culminates in a poignant proposal during Doshomi’s shindoor khela, where the male lead goes down on one knee and presents the CaratLane proposal ring, an unforgettable moment framed by tradition and tenderness. Parikshit Bhattaccharya, Chief Creative Officer, BBH India, said, “Durga Pujo is already a love story – between people, rituals, and memories. We wanted to frame it as the perfect backdrop for one more love story, and the CaratLane proposal ring became the natural climax. At BBH India, we believe powerful cultural truths make for the most resonant brand storytelling, and that’s exactly what this campaign celebrates. It weaves cultural nostalgia with feel-good romance to break away from the usual format of jewellery advertising.”According to Saumen Bhaumik, Managing Director, CaratLane, “The vision behind the campaign was to connect with people on a deeper, more personal level. “Love, romance and proposal are matters of the heart. We believe a proposal comes from the heart, on your own terms, in your own time, free flowing, and spontaneous—like an unforgettable melody. The film ‘Maayer Aashirbaad’ attempts to capture that beautifully honest moment cinematically in the backdrop of Durga Pujo—the biggest event in Bengal. The medley of Rabindra Sangeet and folk melodies truly brings this story to life. Just to say that the most meaningful moments of love are simple, sincere, and made to last.”

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by Vivek Kumar

Following the phenomenal success of its previous seasons, the much-loved series Panchayat returned with Season 4 on June 24 and has already solidified its standing as both a local and global sensation. The latest season recorded the strongest opening, surpassing all previous seasons in viewership, showcasing its wide appeal and gripping narrative. On launch day, Panchayat Season 4 trended among the Top 10 titles in over 42 countries including the USA, Canada, Australia, United Kingdom, and UAE among others, and was streamed in more than 180 countries during its launch week, highlighting its growing footprint. In India, it has been trending at #1 in India and was streamed across 95% of the country’s pin codes in the first week, reaffirming its deep-rooted popularity. Riding on the overwhelming response to Season 4, Prime Video has confirmed that Season 5 is already in development and will premiere in 2026. Since its debut on Prime Video in 2018, Panchayat has consistently captured hearts and earned critical acclaim. Season 2 was honored with the inaugural Best Web Series (OTT) Award at the 54th International Film Festival of India in 2023. With Season 4 delivering the biggest opening for the series yet, Panchayat continues to scale new heights, resonating deeply with audiences in India and around the world. “We are absolutely delighted with the phenomenal response to Panchayat Season 4, which has further elevated the series’ stature and set new benchmarks for authentic storytelling,” said Manish Menghani, Director & Head – Content Licensing, Prime Video India. “The season’s exceptional viewership across India and in over 180 countries within its launch week is a testament to its universal appeal and deep cultural resonance. With its heartfelt narrative and relatable characters, Panchayat has evolved into a global phenomenon, transcending borders and touching audiences with its warmth, simplicity, and authenticity. This milestone not only reflects the enduring love for the series but also reinforces the growing global appetite for rooted, Indian stories. We’re excited to share that work has already begun on Season 5, and we look forward to continuing the journey of Phulera and its beloved characters.” “It has been a truly extraordinary journey collaborating with Prime Video to bring Panchayat to life and witness its incredible growth over the years,” said Vijay Koshy, President, The Viral Fever (TVF). “This series holds a special place in our hearts, as it beautifully captures the charm, humor, and nuances of rural India, celebrating the power of simple, human storytelling. Panchayat reflects the shared vision and values we hold with Prime Video: to tell meaningful, relatable stories that resonate with audiences across geographies. We are deeply grateful for the overwhelming love Season 4 has received—not just from viewers across India, but from audiences around the world. A heartfelt thank you to the incredible cast and crew whose passion and dedication made this journey possible, and to the fans whose unwavering support continues to inspire us. We’re excited for what lies ahead and look forward to bringing Season 5 to audiences …

by Livemint

A few weeks ago, Netflix confirmed that it used generative AI for the first time ever in a TV show. Shortly after, the streaming giant shared a set of guidelines with its creators for promoting the responsible and transparent use of new technology while avoiding legal trouble. In a blog post about the new guidelines, Netflix said, “Generative AI tools (GenAI) that allow users to rapidly generate new and creatively unique media (video, sound, text, and image) are increasingly being used across creative workflows in Content Production.” “At… Source link